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Karen Angellatta


Karen is an award-winning, strategic Global Sales Enablement and Talent Development Leader who has successfully carried a bag and led Enterprise/B2B tech Sales teams with a 20 year proven track record of driving top line revenue growth; increasing performance, productivity and retention; building high performing, diverse teams and engaged from the ground up; and empowering employees to take risks, innovate and improve productivity in global, fast-paced, high growth, pre- and post IPO and merger/integration environments.


Karen founded Effective Sales Strategies, LLC over 10 years ago with one goal in mind – helping technology companies increase their top line results and improve employee performance and effectiveness.


Previous corporate talent development leadership roles included the Global Head of Sales Enablement and Talent Development for Dell Technologies: Secureworks and EarthLink Business and the National Director of Sales Training and Workforce Development for Verizon Wireless. At Secureworks, Karen built the new Global Talent Development organization and team leading the Global Sales Training & Enablement, Technical and Operations Training functions serving all 2,600+ employees across North America, EMEA and APJ for everything from Sales, Security Operations, Leadership Development, Product, HR, Compliance, etc. training and development programs.


Karen earned a Bachelor of Science degree in Business Administration: Marketing from the University of Akron.


Karen’s areas of expertise include:


  • SaaS, Cybersecurity, Cloud, Software, AI, IoT, IT, Mobility, Wireless, Network, Telecom and FinTech Experience

  • Worldwide SaaS and Sales Transformation, Sales/GTM Enablement, Sales Effectiveness/Readiness Strategist and Expert

  • Holistic/Scalable Sales/GTM Enablement and Talent Development Strategies Aligned with OKRs and KPIs

  • Global Custom Sales Methodologies/Processes (Command of the Sale/Message, MEDDPICC, Challenger, Insight Selling, Solution Selling, etc.), Agile Sales Onboarding, New Hire and Career and Leadership Development Programs/Certifications Personalized by Channel/Role/Geo to Increase Sales Productivity, Optimize Sales Performance, Decrease Ramp and Reinforce Competencies

  • GTM Enablement Leadership, Roadmaps and Programs - Global Sales Kickoffs, Product/Solution/System/Process Launches, Demand and Lead Generation, Positioning/Messaging, Segmentation, Competition, Sales Plays and Campaigns and Experiential Teambuilding

  • QBRs, Analytics, Balanced Scorecards, Kirkpatrick’s Levels 1-4 and Phillips’ ROI Level 5 Measurement for Actionable Insights/Results   

  • LMS/CMS/KMS/University, Sales Systems and Tech Stack Tools, CRM Add-ons and Personalized/Customized Learning Paths

  • M&A Enablement Integration, Pre/Post IPO Planning, Systems/Process Mapping and P&L Multi-Million Dollar Budgets

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