Our Company & Team

Driving Results Through

Customized Talent Solutions

Effective Sales Strategies LLC was founded over 10 years ago with one goal in mind – to help companies increase their top line results and improve employee performance and effectiveness.


We provide custom talent solutions for:


  • Sales Transformation, Training and Enablement

  • M&A Integration, Systems, Product and Process Training

  • Blended and Virtual Learning, eLearning and Microlearning

  • Strategic Innovation and Creative Problem Solving

  • People and Talent Strategies

  • Training Measurement and Evaluation

  • Talent Management Assessments


We have over 20 years of practical, proven and award-winning experience translating into specific, measurable results for your company.

Image by Joey Kyber

Meet The Team


Karen Angellatta

Chief Sales Enablement Officer


Karen is an award-winning, strategic Global HR, Talent and Training Development Leader with a 20 year proven track record of increasing sales, employee retention and client satisfaction; building high performing, engaged teams from the ground up; and empowering employees to take risks, innovate and improve productivity in global, fast-paced, high growth and merger/integration environments.

Karen's areas of expertise includes:

  • Sales Transformation, Enablement, Methodologies, Training Programs and Global Sales Kickoffs

  • M&A Integration and Systems/Process Mapping

  • Custom Corporate Training and Blended/Virtual Learning, eLearning and Microlearning

  • Holistic People, Training and Development Strategies

Russell A. Wheeler, MS

Vice President of

Learning Architecture & Innovation


Russell drives business results through customized talent solutions. He is an award-winning Talent Development and Applied Innovation Strategist with a proven track record of increasing revenue, customer satisfaction and employee engagement in finance, banking, consulting, retail and global outsourcing environments. 


Russell’s areas of expertise includes:

  • Custom Blended and Virtual Training, eLearning, Microlearning and Instructional Design and Delivery

  • Strategic Innovation and Creative Problem Solving

  • Phillips ROI Methodology for Evaluation and Measurement

  • Talent Management Assessments