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Our Company & Team

Driving Results Through

Customized Talent Solutions

Effective Sales Strategies LLC was founded over 10 years ago with one goal in mind – to help companies increase their top line results and improve employee performance and effectiveness.


We provide custom talent solutions for:


  • Sales Transformation, Training and Enablement

  • M&A Integration, Systems, Product and Process Training

  • Blended and Virtual Learning, eLearning and Microlearning

  • Strategic Innovation and Creative Problem Solving

  • People and Talent Strategies

  • Training Measurement and Evaluation

  • Talent Management Assessments


We have over 20 years of practical, proven and award-winning experience translating into specific, measurable results for your company.

Image by Joey Kyber

Meet The Team

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Karen Angellatta

Chief Sales Enablement Officer & Founder


Karen is an award-winning, strategic Global Sales Enablement and Talent Development Leader who has successfully carried a bag and led Enterprise/B2B tech Sales teams with a 20 year proven track record of driving top line revenue growth; increasing performance, productivity and retention; building high performing, diverse teams and engaged from the ground up; and empowering employees to take risks, innovate and improve productivity in global, fast-paced, high growth, pre- and post IPO and merger/integration environments.

Karen's areas of expertise includes:

  • SaaS, Cybersecurity, Cloud, Software, AI, IoT, IT, Mobility, Wireless, Network, Telecom and FinTech Experience

  • Worldwide SaaS and Sales Transformation, Sales/GTM Enablement, Sales Effectiveness/Readiness Strategist and Expert

  • Holistic/Scalable Sales/GTM Enablement and Talent Development Strategies Aligned with OKRs and KPIs

  • Global Custom Sales Methodologies/Processes (Command of the Sale/Message, MEDDPICC, Challenger, Insight Selling, Solution Selling, etc.), Agile Sales Onboarding, New Hire and Career and Leadership Development Programs/Certifications Personalized by Channel/Role/Geo to Increase Sales Productivity, Optimize Sales Performance, Decrease Ramp and Reinforce Competencies

  • GTM Enablement Leadership, Roadmaps and Programs - Global Sales Kickoffs, Product/Solution/System/Process Launches, Demand and Lead Generation, Positioning/Messaging, Segmentation, Competition, Sales Plays and Campaigns and Experiential Teambuilding

  • QBRs, Analytics, Balanced Scorecards, Kirkpatrick’s Levels 1-4 and Phillips’ ROI Level 5 Measurement for Actionable Insights and Results   

  • LMS/CMS/KMS/University, Sales Systems and Tech Stack Tools, CRM Add-ons and Personalized/Customized Learning Paths

  • M&A Enablement Integration, Pre/Post IPO Planning, Systems/Process Mapping and P&L Multi-Million Dollar Budgets

Russell A. Wheeler, MS

Vice President of

Learning Architecture & Innovation


Russell drives business results through customized talent solutions. He is an award-winning Talent Development and Applied Innovation Strategist with a proven track record of increasing revenue, customer satisfaction and employee engagement in finance, banking, consulting, retail and global outsourcing environments. 


Russell’s areas of expertise includes:

  • Custom Blended and Virtual Training, eLearning, Microlearning and Instructional Design and Delivery

  • Strategic Innovation and Creative Problem Solving

  • Phillips ROI Methodology for Evaluation and Measurement

  • Talent Management Assessments

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